Pinterest is our number one source of traffic to this blog – we LOVE it! Pinterest is literally the life blood for so many blogs.
We have all been a bit concerned recently about the declining traffic from Pinterest.
Everyone has been speculating recently about what is going on with Pinterest.
Some people say that this is normal, that the drop in traffic has been seasonal.
Others are claiming that this is nonsense, that Pinterest is going to start limiting your organic reach in the same way that Facebook has in recent times. The good news is that does NOT seem to be the case.
Finally, Pinterest’s Head of Product Marketing has given us all the answers that we have been asking over the last few years!
If you want to know if manual pinning makes a difference to your Pinterest reach or if you are pinning the correct amount then be sure to watch the interview below!
This video is pure gold if you are interested in finding the best way drive traffic from Pinterest to your website or blog. We have watched it several times!
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A lot of the information is being revealed for the first time and has been considered a ‘secret’ until now. We are very grateful to Tailwind for doing this interview. Overall, we are still very optimistic that Pinterest will continue to be a great source of traffic for bloggers for a long time to come.
Summary of Pinterest Secrets Revealed
Here is a quick summary for those of you that are too busy to watch the full video. The answers presented in the video were very enlightening to us and they have really helped to clear up some of the myths that are circulating out there about Pinterest.
Question: Is manual pinning better for reach than scheduling pins?
Answer: NO, there is NO difference! This is most likely a myth.
Question: Are longer pins better ?
Answer: No, the best ratio is 2:3. Very long pins will not do well as they will be cut-off.
Question: Should I be pinning 80% other people’s content?
Answer: It does not matter! Not one bit! Your pins will not get more exposure from the algorithm just because you are sharing other people’s content. However, if you pin other people’s content then you may attract those people to your profile, resulting in extra traffic.
Question: Can I pin too often?
Answer: Nope! There is no daily pin limit (which is good because I pin hundreds of times a day!) you will not be penalized for pinning too frequently. Pinterest has stated that they will prioritize your first 5 pins of the day for distribution. Interesting.
Question: Do my pins that are doing ‘badly’ effect the reach of my other pins?
Nope. Your pins that flop do not affect anything else! So there is no point in deleting them! They may take off further down the road.
Question: Does Pinterest prefer fresh content?
Answer: YES. Pinterest will give preferential treatment to new pins – even if they link to old content. They prefer brand new content to the world though.
Question: What is the most important aspect to ensure maximum pin reach distribution?
Answer: Having your pins saved, tried and clicked on as much as possible will result in an increased Pinterest reach! This is the most important thing that you can do. The pin design and SEO in the pin description is critical to maximizing your reach on Pinterest. We highly recommend taking this course that helped us massively improve our pin engagement, click-thru rate and repins on the platform.
Question: What are Pinterest doing about stolen pins?
Answer: Pinterest is comparing what is on the Pin and in the Pin description with what is on the actual website landing page (especially the page title) that the pin links to! The hope is that if you do this, your pins will be shown more than any of your stolen pins.
Pinterest Secrets Revealed Summary
These are just some of the most popular questions that are answered in the full video! I really hope that this helps answers some of the questions that the Pinterest blogging community have been confused about.
Russell and Maleah